Advertising and Marketing

What is Advertising?

Advertising is a form of marketing communication used to persuade an audience to take or continue some action, usually with respect to a commercial offering, or political or ideological support.

Advertising agencies handle a broad range of marketing tasks requiring people with experience and ability in overall management and specialized skills. In all agencies, the jobs usually fall into five categories:

• Account Management
• Account Planning
• Creative
• Media
• Interactive Marketing

Some of the Major Advertising firms

• Adam & Eve
• Amaze
• Barrington and Johnson Lorains
• Bartle Bogle Hegarty
• BETC London
• Draft FCB
• Fallon
• Intro
• Langland

Creative Advertising

The creative department of an advertising agency is responsible for developing the ideas, images, and words that make up commercials and ads. While many people in the agency contribute to the process, the invention and production of advertising is mainly the responsibility of copywriters and art directors.

The positions include:

Chief Creative Director - Manages the whole creative function of the agency. 

Creative Director - Responsible for the quality of all creative work produced by the agency for all clients. 

Assoc. Creative Director - Supervises and guides the total creative effort of one or more creative groups. 

Creative Supervisor - Integrates art, copy, and production functions and guiding overall creative effort of assigned general advertising creative groups on one or more accounts.

Copywriter - Generates concepts/ideas and highly targeted copy on one or more accounts. May adapt to changes in format, media and/or Clients' strategies.

Art Director - Responsible for the visual creation of general advertising campaigns on one or more accounts. Coordinates the design and reproduction of the copy with the art and production staff. 

Illustrator - Prepares a variety of illustrations for one or more accounts. May design, select layout materials, prepare interpretive drawings from written plans. 

What Positions In Creative Advertising are of interest to me?

The positions of Art Director and Illustrator are of interest to me as I have a big imagination so I could come up with some interesting ideas and concepts. I also enjoy making a visual outcome in response to an idea.

Degree courses that could help me attain these careers:

• Graphic Design
• Fine Art
• Art and Design
• Illustration
• Photography
• Creative Advertising
• Advertising