The School of Communication Design

Creative Design BA (Hons)

UCAS Code - N561

Location - Falmouth Campus

Length - 3 years full-time

This is one of the first complete Creative Advertising undergraduate degrees in Europe. The syllabus is best suited to individuals driven by ideas, who relish the challenge of embracing new media. Creative Advertising at Falmouth is designed for aspiring creative directors, art directors, copywriters and brand strategists.

This is a full-time practice-based course. It's focused on creative and strategic communication skills, and underpinned with a theoretical understanding of the industry and its contexts. You'll work on live projects (in groups and individually) and participate in study visits.

Year 1

Divided into six modules with an early site visit to select London agencies, the first year introduces you to key concepts and practices in advertising. Apart from creating ads you'll be analysing the way advertising works, learning how to come up with ideas and the craft of copywriting, considering consumer behaviours including relationships with brands, and becoming confident in explaining your ideas. The syllabus is delivered via lectures, seminars, workshops and smaller tutorials.

Year 2

This is the time when you begin to build your all-important final portfolio, showcasing fully integrated campaigns. Over six modules you'll work on real agency briefs, invent new product and brand concepts, and look at the strategy behind advertising campaigns and the use of Google and social media in the context of advertising.

The second term is your chance to gain valuable work experience through an internship during the April holiday. Supported by your tutors and the University's work placement team, you can apply the skills you've acquired in the workplace. It's an opportunity that has been pivotal in differentiating our graduates when they enter the world of work.

Year 3                                                                                                                                                                    The final year is the culmination of all your work. It's your opportunity to combine all the skills you've acquired and present them to industry. Divided into four modules, you'll produce a dissertation project and create a final advertising portfolio to professional standards. There's even a special Advertising Management module to help equip you for when you work in an advertising agency.

All third years have the chance to show their work at the D&AD New Blood exhibition in London, the gold-standard venue which provides the platform to showcase your material, network with creative directors and cement the industry links established throughout your time at Falmouth.

Facilities

• Digital labs, lecture theatres and seminar rooms

• Libraries housing a collection of 140,000 books, 17,000 DVD and video titles, exhaustive electronic and journal resources, and an extensive slide collection

Experience you'll get

• Live projects with local and national organisations

• London study visits to spend time in leading London agencies

• Input from key industry figures

• Member of the D&AD

• Member of YCN

• Opportunity to show your work at the D&AD New Blood exhibition upon graduation

• Work placement module in year two

The Media Centre and Library are at your disposal. Specific facilities include:

Staff

All staff on Creative Advertising at Falmouth are either former creative directors or current practitioners. They bring with them industry partnerships with, amongst others: Droga 5, Ogilvy, M&C Saatchi, Poke, VCCP, AMV BBDO and JWT.

Careers

• Work in an advertising agency as a creative, account executive or strategic planner

• Career as a marketing professional

• Work as a freelance consultant

Portfolio career including teaching and postgraduate 

Graduate Destinations

• Art director and copywriter: Table 19
• Copywriter: AMV BBDO
• Art director: Ogilvy & Mather
• Art director: Arcade Advertising, Singapore

Entry Requirements

A typical offer is between 260 and 300 UCAS points, mainly from the A2 level or equivalent Level 3 qualifications or relevant experience.

Due to the creative nature of the University’s courses, applicants will be considered on individual merit and you should contact the admissions team if you are predicted UCAS points outside of this range.

If English is not your first language, you will also be required to have an IELTS score of 6.0 points, or an equivalent English language test, completed within the last two years.

All applicants will be invited to an interview. Applicants will be asked to bring an example of an advertising campaign of their choice and to participate in a creative group brainstorming session at interview.