• Good grammar and punctuation 
• Positive reflection of yourself 
• Subject specific skills 
• Ambition for progress 
• Hobbies and interest 
• What makes you different from other students 
• Why you want to be in the chosen industry 
• What can you bring to the course 
• What inspires you 
• External influence 
• Projects and work that you have done that is appropriate to the course 
• Other all round qualities 
• Independent qualities, extra cirricular 
• Additional subjects 
• Why that course 
• Acheivements and awards 
• Work experience = workshops in community 
• Employment